If you are a creator on YouTube then it becomes quite difficult for you to manage things out. From making content for your YouTube channel to getting satisfying results, your duty also involves you in a circle of ads, monetization, CTR, thumbnail, and so many other things as well.

As being a creator, one has to take care of all the things that can help their videos to get viral and have relevant views. One of the important factors or aspects that goes with this is the Click Through Rate which is commonly called CTR.

From defining CTR to going deep down into its features and benefits, we will land on to the main topic of today’s article and that is; what is the average CTR for YouTube ads? Without wasting further time, let us move on to the topic.

• What is a YouTube Impression?

Before landing on to understand what a CTR is, we will first look up what an impression is. Other than the CTR, an impression is another meter which must be checked on and have an eye every time.

In simple terms, you can understand that an impression is how many times a user have watched the thumbnail of your video as a suggestion. One thing which must be noted here is that YouTube only counts an impression when it is displayed for more than one second or 50% of the thumbnail is visible on the page.

As impressions are directly linked with the thumbnail of your video, the rate of the impression also tells you how attractive or profitable a thumbnail is. This is the reason that you should make your thumbnail impressive and attractive.

• What is a YouTube CTR?

If you will try to understand the meaning of the CTR then you will be able to understand it in some ways. If we go to its full form; Click Through Rate, then most of us will be able to understand that it is involving something which is being clicked.

Other than the thing which is being clicked on, it is also signifying that the rate of being clicked on must be calculated to get the result. We guess that most of you must have got confused but some of you have understood it in some ways as well.

Let us not tease you more and we will tell you what exactly the CTR is. After a user got the impression of your YouTube video, they would either wish to watch the video or not. If they click on the video then it will be counted in your CTR. In simple terms you can understand that CTR is the measure of how many users have watched your videos.

• How to Check or Calculate the CTR of your Video?

As we have now understood what an impression and a CTR is, we will now talk about how you can check or calculate the CTR of your videos. The simple formula to calculate the CTR is as follows:

CTR: Number of Clicks/ Total Number of Impressions × 100

Let us suppose you have got a total of 1000 impressions on any of your videos with a 100 clicks then your CTR will be 100/1000 × 100 which will come out to be 10%.

• What are the Types of CTR?

If we move on further in the topic of a CTR then we will now look up its types. Generally, CTR’s are of two types; Average CTR of all videos and CTR for individual videos. You can find both CTR’s in your YouTube Studio.

• What is the Good or an Average CTR?

This is one of the most confusing and doubtful questions a creator can ask about what is a good CTR for a YouTube video. A CTR can be affected by a number of things which include the number of subscribers, thumbnail, number of views and obviously your niche.

For example, a video will have a high CTR when it is first uploaded but the CTR will then fall down. It is because the first few viewers are your subscribers.

Let us now tell you what an average or a good CTR must be. A good CTR must be any percentage higher than your channel’s average. For example, if your current average is 5% then your CTR must be more than 5%. Generally, an average CTR must be between 4-5%, which is concluded from the YouTube reports and some research.

• What is the Last Thing?

We guess that you have now understood how important a CTR is. It not only gives you the analytics of your video content but also provides you the areas where you have to work on more. After gaining the knowledge of the CTR, it will become easier for you to step on further.For YouTube channel promotion visit here: https://www.sandeepmehta.co.in/youtube-channel-promotion/